The founder visual problem
You can ship the product. You can't ship every brand surface around it.
The product works. The marketing site is a Tailwind template. The OG card is a screenshot. The blog headers are Unsplash. The ad creative is the hero stretched into a Facebook ratio. The pitch deck is the same hero scattered across slides. The investor sees four different versions of your brand in the first 30 seconds of looking you up.
You don't have a designer. You don't want to hire one for a $7k engagement that ships a 'brand bible' you'll abandon. You burned three weekends trying Midjourney; the results scream 'crypto pitch deck.' Boutique brand agencies quote in the $15-50k range and 8-week timelines. Your launch is in 3 weeks.
Pick an artist. Their voice carries the marketing site, the OG, the blog, the ads, the deck. One direction across every surface a founder hits in the launch year — without hiring a designer.
Why founders specifically
Built for the launch and the long tail, not the brand-bible engagement.
Every founder surface, one voice
Marketing site, OG, blog, demo art, pitch deck, social — all from one artist. The brand reads as one product instead of five Figma files.
Ships in days, not weeks
Brand agency: 8 weeks. Hired designer: 3-4 weeks. We ship first pitches tonight, full direction in a week, full launch surface in two.
Priced for pre-revenue and early-revenue
A subscription is a $1-2k/month line item — defensible against your runway. A brand engagement is $15-40k upfront, which is a different conversation with your finance.
Compounds across the year
Same artist holds the look as you ship features, write blog posts, run ads, refresh the deck for the next round. The brand thickens instead of restarting each time.
The math for founders
What the alternatives cost. What you actually need to ship.
| Approach | Cost | Time to launch | Coverage of every founder surface |
|---|---|---|---|
| Brand agency engagement | $15k–$50k | 8–14 weeks | Bible-quality, but launch-only |
| Hire a designer (full-time) | $80k–$150k / year | Months to hire and onboard | Excellent — but most early-stage founders can't justify the seat |
| Solo Midjourney + Canva | $30–$80 / month | Saturdays for months | Looks like AI/Canva — and investors notice |
| OKSLOP brief + retainer | Subscription — see plans | Days for first pitches, weeks for full surface | Locked to one artist across every founder surface |
Costs are rough market ranges, not quotes. A subscription covers briefs, generation, upscales, and retained artists from one credit pool. See plans.
What founders ship
Every founder surface. Same voice.
Marketing site & OG
Hero, OG card, about page, pricing page art. The first impression every visitor gets.
Ad creative & social
Multiple ad-creative variants for paid acquisition. Twitter/LinkedIn launch posts. Founder-mode social rollout.
Pitch deck imagery
Cohesive visuals for investor and partner conversations. Same voice as the marketing site, deck-formatted.
Blog & changelog headers
A repeatable header system for the founder blog or changelog. Reads as 'this company' instead of 'random Unsplash.'
Product demo art
Hero device shots, abstract gradients, in-app empty states. The visual layer that makes the product feel finished.
Product renders & 3D (hardware)
For hardware founders — 3D renders, packaging art, lifestyle composites. Same artist's voice across digital and physical.
Use cases by company shape
Different founder. Same partner.
SaaS founder
Marketing site, OG, blog headers, demo art, pitch deck. The full launch surface for a B2B or B2C SaaS without hiring a designer.
Ecommerce founder
Product photography enhancement, ad creative, social rollout, lookbook art. From Shopify launch to scaled-spend creative.
Hardware / physical product
Product renders, lifestyle shots, packaging art, Kickstarter materials. 3D meshes for product configurators.
Side-project founder
Solo or two-person side project — built nights and weekends. Visuals that don't require a Saturday in Canva. Free tier covers small launches.
Founder FAQ
Questions founders actually ask.
SaaS founder?
Full marketing-site + launch surface for a B2B or B2C SaaS.
See SaaS kickoffEcommerce founder?
Ad creative, product photography, social rollout for Shopify and TikTok Shop.
See ecommerce kickoffPlans & pricing
Free tier covers small side projects. Pro covers a launch. Volume covers a scaled marketing program.
See plansLet's get to work on the launch.
Tell us about the company. We'll match you with artists, draft the visual direction together, and have first pitches back tonight.