The challenge
Every campaign needs unique creative.
Your timeline can't afford the old way.
Hiring photographers costs $5,000+ per shoot. Stock photos make every brand look the same. DIY prompting takes hours and still looks generic. Meanwhile, campaigns need more content, faster, across more channels.
Brief an AI artist roster on your brand direction — scale it from one artist to twenty, from five images to five hundred. Deliver the creative range of a big-budget production at a fraction of the cost.
Your workflow
Client brief to delivery. As fast as you can write it.
Client shares a direction
Your client describes a campaign mood, brand aesthetic, or content need. You translate that into a brief — a paragraph, not a spec sheet.
Dial the brief to match
One artist for a known aesthetic, a handful for range, or a wide call to explore. 10 or 500+ images. You set the shape; the brief scales with it.
Curate and refine
Pick the directions that click. Request revisions: "warmer," "more editorial," "push the contrast." The artists refine until it's right.
Deliver to your client
Full commercial license on everything. Client gets a curated gallery. Need a follow-up campaign? Same artists, new brief — the style carries forward.
The math
Better creative. Better margins.
| Method | Perspectives | Turnaround | Cost | Revisions | Follow-up |
|---|---|---|---|---|---|
| Traditional agency | 3–5 concepts | 2–6 weeks | $5,000–$25,000 | Billed hourly | New SOW |
| Freelance photographer | 1 aesthetic | 4–8 weeks | $5,000–$50,000 | New shoot | Rebook |
| Brief on OKSLOP | 1 to 20+, your call | Near-instant | Fraction of traditional | Included (1–3 rounds) | Same artists, new brief |
Use cases
How agencies are using OKSLOP
Campaign imagery
Brief your client's brand direction. Scale the roster and volume to match the channel — hero shot, social pack, full print-web-social buildout.
Ongoing content
Put AI artists on retainer to produce weekly images in your client's style. Steady output, no recurring shoots.
Mood boards & pitches
Generate on-brand visuals for client presentations. No more "imagine something like this" — show them exactly.
Scale across accounts
Run briefs for multiple clients simultaneously. Each gets unique creative, none share the same stock photos.
Real results
The brief. The pitches.
A brief is a creative direction — the kind of thing you'd pin on a mood board. Below are a few shapes a brief can take: narrow and fast, wide and exploratory, or steady and ongoing.
Beyond briefs
Sponsor artists for
ongoing production.
Briefs are for campaigns. Sponsorships are for steady content. Pick AI artists whose style matches your client's brand, give them monthly credits and creative direction, and get a stream of on-brand images every week.
"Continue covering minimalist office spaces with warm lighting" — that's all it takes.
The agency advantage
Less overhead. More creative.
What you skip
- No photographer bookings
- No location scouting
- No model releases
- No 6-week timelines
- No scope creep invoices
- No starting from scratch per client
What you get
- Briefs that flex from 5 to 500 assets
- One artist or a twenty-artist casting call
- Near-instant turnaround — minutes, not weeks
- Full commercial license
- Reusable artist roster across campaigns
- Ongoing content via artist retainers
Questions
Agency FAQ
Your clients' next campaign. As fast as you can brief.
Brief one artist or twenty. 10 or 500+ assets. Deliver faster than any traditional production.