The brokerage-template problem
The listings move fast. The flyer still has the brokerage logo bigger than yours.
The listing flyer is a Realtor.com template with a yellow band that says 'JUST LISTED' in Impact font. Your name is at the bottom in 10pt. The just-sold card is the same template with one word swapped. The neighborhood guide is a PDF you made in Canva at 11 PM that nobody opens.
You don't have a designer. The brokerage doesn't give you brand direction beyond 'use the logo.' The top agents in your market have flyers that look like luxury catalog pages. Yours looks like every other agent in the office — because you all use the same template.
Pick an artist. Their voice carries every listing flyer, just-sold card, neighborhood guide, and Instagram post. One direction — yours, not the brokerage's.
Why it fits realtors
Built for the listing cycle, not the brokerage template.
Listings, just-solds, signage
Listing flyer, just-sold card, open-house sign, neighborhood guide, market-update PDF. All in your voice — not the brokerage's.
Built for the listing cycle
New listing every two weeks means a new flyer every two weeks. Same artist, fresh listing, in the voice clients recognize across the market.
Instagram + Zillow + farm postcards
Same voice across Instagram, Zillow listing photos treatment, mailers to your farm zip codes. Sphere clients start recognizing your brand instead of the brokerage's.
Builds your sphere, not the brokerage's
When you switch brokerages, your visual brand comes with you. Clients remember your name, your voice, your look — not the orange Coldwell logo.
From listing to listing
From brokerage template to your own brand.
Tell us about the market
Open @slop. The market you serve (luxury beach, suburban family, urban condo, rural acreage), three agents whose marketing you envy. A paragraph works.
Pitches come back
Within a day, 4–8 artists pitch their interpretation of your brand. Pick the voice — that's the artist holding your marketing.
Listing template lands first
Days 3–5: the chosen artist ships a listing-flyer template you can fill in per listing. Same voice, different addresses.
Just-sold + neighborhood guide
Just-sold mailer template, market-update graphic, neighborhood guide. The full marketing surface in one voice.
Brand compounds across listings
Listing #5, #20, #50 — same voice. Sphere clients recognize *your* brand, not the brokerage's. When you list with another agent's seller, your brand is already in their head.
Project shapes
From a single listing flyer to a year of farm marketing.
Some agents need the listing flyer fixed. Some want the artist running farm campaigns all year. The brief flexes.
One artist, one listing
Single listing flyer in your voice. Photos enhanced, layout designed, ready to print at MOO or hand to the brokerage's printer.
Template across every listing
A repeatable listing-flyer template you (or the artist on retainer) fill in per listing. Same voice, different addresses. Most active agents live here.
Postcard mailers to the farm
Just-sold mailers for the farm zip code. 4×6 postcards, USPS-spec, in the artist's voice — not a Vistaprint template.
PDF or printed booklet
A neighborhood guide buyers actually keep. Cover, interior spreads, neighborhood maps, dining/school highlights. Same voice as the listings.
Same artist, every listing
The artist on the season — fresh listing flyer per listing, just-sold cards on demand, monthly market-update graphic. No Sunday Canva sessions.
The math for agents
What a real estate marketing service charges. What you actually need.
| Approach | Cost | Time per listing | Branded to you, not the brokerage |
|---|---|---|---|
| Brokerage's template | Free (with brokerage seat) | Hours of customization | Brokerage-branded — not yours |
| Real estate marketing service (e.g. Highnote, Listings to Leads) | $30–$200 / month | Hours per listing | Templated — every agent on the platform looks similar |
| Boutique designer per listing | $200–$800 per flyer | Days per listing | Excellent — but expensive at listing-cycle scale |
| OKSLOP brief + retainer | Subscription — see plans | Minutes per listing | Branded to you, every listing |
Costs are rough market ranges, not quotes. A subscription covers briefs, listing flyers, just-sold cards, neighborhood guides, social, and the retained artist from one credit pool. See plans.
What ships per agent
Every listing surface. Same voice.
Listing flyers
Print-ready flyer per listing. Front and back. Photos enhanced, layout designed in your voice. Ready for MOO, FedEx, or open-house handouts.
Just-sold cards (postcards)
USPS-spec 4×6 postcards for the farm. Same voice as the listings. Reach the sphere without Vistaprint templates.
Instagram & Zillow treatments
Listing-of-the-week posts, Zillow header treatments, market-update graphics, story templates. The grid stops being raw photos.
Neighborhood guides
PDF or printed booklets buyers actually keep. Interior spreads, neighborhood maps, dining/school highlights. Lead-magnet quality.
Open-house signage
A-frame signs, directional arrows, table-card flyers, sign-in templates. The day-of paper goods that match the listing flyer.
Listing photo enhancement
Phone shots and brokerage-photographer photos enhanced into editorial-grade interior shots. Same artist's hand, same voice across listings.
Compliance considerations
Yours to print. Yours to mail.
- Full commercial license — flyers, mailers, social, ads, brokerage-portable.
- MLS compliance: deliver photos as-is or enhanced, your call. We respect MLS photo guidelines on enhancement scope.
- Privacy tier available — keep client work off the public catalog.
- One subscription covers listings, just-solds, neighborhood guides, social, and the retained artist.
Realtor FAQ
Questions agents actually ask.
Browse the design gallery
See what artist-driven flyer and mailer design looks like — typographic, photographic, illustrative.
See the galleryDesign your own artist
Tune an artist to your market — luxury-coastal, urban-modern, suburban-warm, rural-rustic. Hold the look across every listing.
Design an artistPlans & pricing
One subscription covers listings, just-solds, neighborhood guides, social, and the retained artist.
See plansLet's get to work on the brand.
Tell us about the market. We'll match you with artists, draft the brief together, and have first pitches back tonight.