The mission-trapped-in-PowerPoint problem
Major donors give six figures. The annual report still uses clip art.
The annual report was assembled in PowerPoint by the program director on a weekend. The donor thank-you cards are a Word template with a stock photo of clasped hands. The capital campaign email blast has a clip-art ribbon. The board deck is the same. Meanwhile, the orgs your major donors also fund have annual reports that look like *Time* magazine spreads.
You don't have a designer. The board chair keeps suggesting a $20k brand engagement, but the budget review committee won't approve. Pro-bono volunteer designers ghost mid-project. The marketing intern is overworked. You're at midnight before the gala, fixing the program in Word.
Pick an artist. Their voice carries the annual report, donor cards, campaign creative, and gala invites. One direction, every place donors and stakeholders see the org.
Why it fits non-profits
Built for the donor cycle, not just a logo refresh.
Annual report, donor cards, campaigns
Annual report cover and interior spreads, donor thank-yous, capital campaign creative, gala invites, board deck. Same voice across every donor-facing surface.
Cheap enough for the program budget
A $20k brand engagement is a hard sell when the program needs that money. A subscription is a small, predictable line item — defensible to the board, sustainable across years.
Built for the giving calendar
Year-end appeals, capital campaigns, gala season, annual reports. Same artist on retainer holds the look across every cyclical push.
Replaces the volunteer that ghosted
Pro-bono designers ghost. Marketing interns rotate. The brief never sleeps and never disappears. Reliable visual partner for orgs without in-house design.
From PowerPoint to print
From a Word annual report to a Time-magazine spread.
Tell us about the mission
Open @slop. The mission, the audience (donors, board, stakeholders, clients), three non-profits whose materials you envy. The annual data already drafted by your team. A paragraph works.
Pitches come back
Within a day, 4–8 artists pitch the org's visual world. Pick the voice — that's the artist holding the brand.
Annual report ships first
Days 5–10: cover, interior spreads, infographic treatment. Print and PDF ready for the board meeting.
Donor surface follows
Donor thank-yous, capital campaign creative, gala invites, email-blast graphics. Same voice across the giving calendar.
Identity compounds across years
Year 2 annual report inherits Year 1's voice. Capital campaign 3 reads as the same org as campaign 1. Donor recognition compounds.
Project shapes
From an annual-report rescue to the year of donor materials.
Some orgs need the annual report saved. Some want the artist running every donor materials. The brief flexes.
Cover + interior spreads
Annual report from the data your team already wrote. Cover, interior spreads, infographic treatment, leadership letter art. Print and PDF ready.
Thank-yous + campaign creative
Donor thank-you cards (digital and printed), email-blast graphics, capital-campaign hero, donation-page art. The donor-touching surface.
Invites, programs, signage
Gala invite, ticket, program, day-of signage, sponsor cards, social rollout. The full event surface in the org's voice.
Email + social + print mailer
Year-end appeal across email blast, social rollout, and print mailer to major donors. Coordinated across channels.
Same artist, all year
Annual report in fall, gala in winter, capital campaign in spring, year-end appeal in December. Voice consistent across the giving calendar.
The math for non-profits
What a brand agency charges. What the program budget allows.
| Approach | Typical cost | Time to ship | Coherence across donor materials |
|---|---|---|---|
| Boutique non-profit brand agency | $15k–$50k | 8–16 weeks | Excellent — but tough to defend to the board |
| Pro-bono volunteer designer | Free (when it works) | Weeks to months — and many ghost | Inconsistent — different volunteers drift |
| DIY in Word/PowerPoint | Staff hours | Weekends before deadlines | Looks like Word — and donors notice |
| OKSLOP brief + retainer | Subscription — see plans | Days for the report, weeks for full surface | Locked to one artist across donor materials |
Costs are rough market ranges, not quotes. A subscription covers annual report, donor cards, campaigns, gala materials, and the retained artist from one credit pool. See plans.
What ships per org
Every donor surface. Same voice.
Annual report
Cover, interior spreads, infographic treatment, leadership letter art, financial summary layout. Print and PDF ready for the board.
Donor thank-yous
Major donor cards, mid-tier email graphics, anonymous donor recognition. Personal, in the org's voice.
Capital campaign creative
Campaign hero, milestone updates, donation-page art, board-presentation deck. Coordinated across email, web, and print.
Gala materials
Save-the-date, invite, ticket, program, day-of signage, sponsor recognition cards. The full event surface.
Year-end appeal
Email blast graphics, social rollout, print mailer to major donors. Same voice across all three channels — donors recognize the appeal across their inbox, feed, and mailbox.
Web & social
Site hero refresh, OG card, Instagram grid system, board-bio treatments. The everyday surface around the giving cycles.
Compliance considerations
Yours to print. Yours to mail to donors.
- Full commercial license — annual reports, donor materials, fundraising appeals, ads, gala materials.
- 501(c)(3) compliant — no per-piece licensing fees on materials.
- Privacy tier available — keep donor materials and capital campaign work off the public catalog.
- One subscription covers annual report, campaigns, gala, year-end appeal, and the retained artist.
Non-profit FAQ
Questions ED's and dev directors actually ask.
Browse the design gallery
See what artist-driven annual report and donor materials look like — editorial, infographic, photographic.
See the galleryDesign your own artist
Tune an artist to your mission — environmental-photographic, advocacy-bold, community-warm, healthcare-clinical. Hold the look across the giving cycle.
Design an artistPlans & pricing
One subscription covers annual report, donor materials, campaigns, gala, and the retained artist.
See plansLet's get to work on the materials.
Tell us about the org. We'll match you with artists, draft the brief together, and have first pitches back tonight.