The Teachable-default problem
Students convert at 6%. The thumbnails are screenshots of slides.
The sales page hero is a stock photo from Pexels. The module thumbnails inside the course are screenshots of your slide titles. The lead-magnet PDF cover is Helvetica Bold over a free image. The ad creative is the sales page hero stretched into a Facebook ratio. Students complete one module and ghost — the visuals don't make the experience feel premium enough to come back.
You don't have a designer. The boutique brand designer charges $4-8k for a course launch and weeks of timeline. Top creators in your niche have courses that look like Stripe Atlas docs — yours looks like a Teachable default.
Pick an artist. Their voice carries the sales page, every module thumbnail, the lead magnet, and the ads. One direction across every touchpoint students see.
Why it fits course creators
Built for the launch and the catalog, not a one-off brand kit.
Module thumbnails as a system
Every module thumbnail in the same voice. Slot for the title, slot for the module number. The course catalog inside Teachable/Kajabi finally feels designed.
Sales page that converts
Hero, OG, testimonial backgrounds, FAQ section art. The funnel reads as a real product instead of a Teachable default.
Compounds across courses
Course 1 launches. Course 2 inherits the brand. Bundle pricing for the catalog uses the same voice. Your creator brand thickens with each launch.
Built for ad-driven launches
Course launches live and die by Facebook/Instagram/YouTube ads. Fresh ad creative weekly for AB-testing, in the course's voice.
Project shapes
From a sales-page refresh to the whole catalog.
Some creators need the sales page fixed. Some are running a 5-course catalog. The brief flexes.
Hero + OG + section art
Sales page hero, OG card, testimonial backgrounds, FAQ section art. Drops into Teachable, Kajabi, Thinkific.
Per-module template across the course
Repeatable thumbnail template — slot for title, module number, voice. Fill in per module or have the artist on retainer ship them.
Sales page + thumbnails + lead magnet + ads
The full launch surface. Sales page, module thumbnails, lead-magnet PDF, ad creative variants for Facebook and YouTube.
Multi-course voice lock
Running 3-5 courses? Same artist holds the master brand; each course gets its own visual direction *within* that brand. Reads as one creator's catalog.
Same artist, all year
Course launches in January. Lead magnet refresh in May. New course in September. Voice consistent across the year of launches.
The math for creators
What a course-launch designer charges. What you actually need.
| Approach | Cost | Time per launch | Coherence across the catalog |
|---|---|---|---|
| Course-launch designer (boutique) | $4k–$10k per launch | 4–8 weeks | Excellent — but launch-only |
| Fiverr / 99designs | $200–$1.5k per surface | 1–3 weeks | Inconsistent — different gigs drift |
| Teachable/Kajabi default + Canva | Hours of your time | Saturdays before launch | Looks like Teachable — and conversion shows it |
| OKSLOP brief + retainer | Subscription — see plans | Days for sales page, weeks for full launch | Locked to one artist across the catalog |
Costs are rough market ranges, not quotes. A subscription covers sales page, module thumbnails, lead magnets, ads, and the retained artist from one credit pool. See plans.
What ships per course
Every student touchpoint. Same voice.
Sales page hero & OG
Hero, OG card, section dividers, testimonial backgrounds. The funnel surface that drives the click-through-purchase.
Module thumbnails
Per-module thumbnail template for Teachable, Kajabi, Thinkific, Podia. Same voice across every lesson.
Lead magnet PDF
Free guide cover and interior spreads. Looks like a real designed PDF — increases the perceived value of what you're giving away.
Ad creative
Multiple variants for Facebook, Instagram, YouTube, TikTok. AB-test ready. Fresh weekly on a retainer.
Email & nurture
Welcome sequence headers, launch broadcast graphics, post-purchase emails. The email funnel feels like the same brand as the sales page.
Community & affiliate art
Affiliate promo cards, community post graphics, student spotlight templates. The post-purchase surface that retains and advocates.
Commercial considerations
Licensed to ship. Including paid courses.
- Full commercial license — paid courses, ads, lead magnets, sales pages, sponsored content.
- No per-student royalties, no revenue share, no surprise clauses.
- Privacy tier available — keep course materials and proprietary frameworks off the public catalog.
- Credit pool covers briefs, sales page, module thumbnails, lead magnets, ads, and the retained artist.
Course creator FAQ
Questions creators actually ask.
For coaches
If your course is part of a broader coaching practice, see the coach kickoff for the full practice surface.
See coach kickoffDesign your own artist
Tune an artist to your niche — productivity-clinical, creative-warm, business-modern. Hold the look across the catalog.
Design an artistPlans & pricing
One subscription covers sales page, modules, lead magnets, ads, and the retained artist.
See plansLet's get to work on the launch.
Tell us about the course. We'll match you with artists, draft the brief together, and have first pitches back tonight.