The listing-photo problem
Reviews are 4.9. The thumbnail still loses the click.
The listing has 30 photos shot on your phone in flat overcast light. The cover photo is the living room from a weird angle. The welcome book is a printed Word doc. The direct-booking site is a Squarespace template you abandoned. Meanwhile, the Superhost in the same market has a listing that scrolls like a Kinfolk magazine and books out 6 months ahead.
Hiring an Airbnb-specialist photographer is $400–$1,200 per shoot. The welcome book designer on Etsy charges $50 per page. You burned a Sunday in Canva and the welcome book still looks like Canva.
Pick an artist. Their voice carries the listing photo enhancements, the welcome book, the neighborhood guide, and the direct-booking site. One look across every place guests find you.
Why it fits short-term rental
Built for the listing battle, not just brand polish.
Listing photos that pull the click
Phone shots and existing photos enhanced into editorial-grade interior shots. Same artist's hand across all 30 photos — the listing scrolls like a magazine spread instead of a phone gallery.
Welcome book guests actually keep
Custom welcome book in your voice — wifi, check-out, neighborhood spots, host story. Looks like a real designed booklet, not a Word doc.
Direct-booking site that converts
Hero, gallery, OG card, neighborhood guide. Drives repeat bookings off-platform — saves you the 15% Airbnb host fee.
Built for multiple properties
Hosting 3 cabins? 8 condos? Same artist across all properties. Each listing has its own personality but reads as one host's portfolio.
From listing to direct-book
From phone-shot listing to a Kinfolk-grade scroll.
Tell us about the property
Open @slop. Type (cabin, condo, treehouse, beach house), market, three Airbnb listings whose look you envy. Drop your existing listing photos. A paragraph works.
Pitches come back
Within a day, 4–8 artists pitch the property's visual world. Pick the voice — that's the artist holding the listing.
Photo enhancement first
Days 3–5: existing phone shots enhanced into editorial-grade interior shots. Consistent treatment across all 30 listing photos.
Welcome book and neighborhood guide
Welcome book interior spreads, neighborhood guide, OG card, social ads — all in the same voice.
Direct-booking site goes live
Site hero, gallery, OG card. Drives repeat bookings off-platform — saves you the 15% Airbnb host fee on every direct-book.
Project shapes
From a single listing refresh to a portfolio of properties.
Some hosts need the listing photos fixed. Some are running 5+ properties and want one artist across all of it. The brief flexes.
30 listing photos in one voice
Existing phone shots and photographer photos enhanced into editorial-grade interior shots. Consistent treatment across all 30. Drop into Airbnb listing.
Printed or PDF guidebook
12–24 page welcome book — wifi, check-out, host story, neighborhood guide. Cover and interior spreads in the property's voice.
Direct-booking site plus welcome book
Hero, gallery, OG card, neighborhood guide page. Plus a matching welcome book guests pick up on arrival. Drives repeat bookings off-platform.
Portfolio across 3+ rentals
One artist across the cabin, the condo, and the lake house. Each has its own personality; all read as one host's portfolio. Bonus: cross-promotion between properties.
Same artist, ongoing
New seasonal campaign, holiday-special graphics, social ads. The artist holds the look across the year.
The math for hosts
What an Airbnb photographer charges. What you actually need.
| Approach | Cost | Time per property | Coherence across listing + book + site |
|---|---|---|---|
| Airbnb-specialist photographer | $400–$1.2k per shoot | 1–2 weeks | Photos only — no welcome book or site |
| Etsy welcome-book template | $30–$80 | Hours of customization | Generic — every host uses the same templates |
| DIY (Canva, phone photos) | Hours of your time | Sundays for months | Reads as DIY — and listing thumbnails punish it |
| OKSLOP brief + retainer | Subscription — see plans | Days for the listing, weeks for the surface | One artist across listing, book, site, ads |
Costs are rough market ranges, not quotes. A subscription covers photo enhancement, welcome book, neighborhood guide, site, ads, and the retained artist from one credit pool. See plans.
What ships per property
Every guest touchpoint. Same voice.
Listing photo enhancement
30+ phone-shot or photographer photos enhanced into editorial-grade interior shots. Consistent treatment across the listing — listing scrolls like a magazine.
Welcome book
12–24 page guidebook. Cover, interior spreads, host story, wifi/check-out, neighborhood favorites. Print at home or at Vistaprint.
Direct-booking site
Hero, gallery, OG card, booking-page art. Drives repeat bookings off-platform.
Neighborhood guide
PDF or printed booklet with neighborhood spots, hikes, dining, hidden gems. Same voice as the listing — guests keep it after they leave.
Social ads (Instagram, Facebook)
Multiple ad creative variants for direct-booking ads. Drive guests off-platform without 15% host fees on every booking.
Pre-arrival & follow-up
Pre-arrival email graphics, post-stay thank-you, review-request follow-up. Same voice as the welcome book so the journey feels designed end-to-end.
Platform considerations
Yours to host. Yours to direct-book.
- Full commercial license — Airbnb, Vrbo, direct-booking, ads, print.
- Photo enhancement: we don't fabricate features that aren't there. Your kitchen still has its existing layout — we just light, color, and stage it editorially.
- Privacy tier available — keep welcome book and host materials off the public catalog.
- One subscription covers photos, book, site, ads, and the retained artist.
Host FAQ
Questions hosts actually ask.
Browse the design gallery
See what artist-driven welcome book and listing design looks like — typographic, photographic, illustrative.
See the galleryDesign your own artist
Tune an artist to your property's vibe — coastal-modern, mountain-rustic, urban-loft, desert-minimal. Hold the look across listings, book, and site.
Design an artistPlans & pricing
One subscription covers photos, book, site, and the retained artist.
See plansLet's get to work on the listing.
Tell us about the property. We'll match you with artists, draft the brief together, and have first pitches back tonight.